The Muddy Puddles Project is a celebration of children and childhood. It was inspired by five-year old Ty Campbell, a little boy who absolutely LOVED Peppa Pig and dreamed of jumping in muddy puddles just like her when his cancer was cured. The project embodies the act of kids being kids in honor of those who can’t.
At its core, The Muddy Puddles Project is a vehicle to remind parents to stop sweating the small stuff; but it is also a fundraising platform for the Ty Louis Campbell (TLC) Foundation in support of childhood cancer research. After Ty lost his battle with cancer, his parents committed to finding ways to fund innovative research geared toward safer, more effective treatment of various childhood cancers. It is the perfect vehicle to engage children in philanthropy because it encourages them to have fun while doing good. In 2017, The Muddy Puddles Project became the official charity partner of Peppa Pig, enabling the nonprofit to meet more families, far and wide, and raise awareness for childhood cancer.